Top 5 Fashion Games in Italy Q2 2023: Unified Platform Performance

In the second quarter of 2023, the top 5 fashion game applications on a unified platform in Italy demonstrated varied performance trends in weekly downloads, revenue, and active users. Here’s an overview of how these apps fared, based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw a steady increase in weekly revenue, peaking at around $25K in mid-June. Weekly downloads surged significantly, starting from 6.6K at the end of March and reaching nearly 25K by the end of June. Active users also showed a consistent upward trend, growing from 120K to approximately 144K over the quarter.

Fashion Battle - Dress up game by Apps Mobile Games experienced modest revenue, with a peak of $69 in mid-May. Weekly downloads saw fluctuations, beginning at 12.5K in late March and declining to 8.9K by the end of June. Active users peaked at 57.7K in late April before gradually decreasing to 41.7K by the quarter's end.

DIY Paper Doll from CrazyLabs LTD did not generate any revenue during this period. The app's weekly downloads started strong at 24.4K but declined sharply to around 7K by the end of June. Active users fluctuated, starting at 59K and ending the quarter at approximately 60.6K.

Makeup Kit - Color Mixing, also from CrazyLabs LTD, showed no revenue generation. However, its weekly downloads saw significant growth, starting at 8.1K and peaking at 21.1K by mid-June. Active users followed a similar trend, increasing from 19.4K to over 40.5K by the end of June.

Hair Salon: Beauty Salon Game by Bravestars Games began generating revenue in June, peaking at $10 in the final week. Weekly downloads were robust, with numbers rising from 9.8K in early April to 16.7K by mid-June. Active users showed impressive growth, starting at 9.1K and reaching approximately 43.4K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.